In an unprecedented move, the Latvian Ministry of Existential Affairs, in collaboration with the Riga Urban Development Board and local philosophy enthusiasts, has unveiled a pioneering initiative known as the 'Brīvības Kilometer'. This new traffic reduction plan is set to redefine mobility and urban existentialism, all while introducing a new form of serenity-seeking road-use that officials claim could make Latvia the 'Yoga Retreat of the Baltic'.

The Brīvības Kilometer will be a one-kilometer stretch of highway strategically located during the peak rush hour crawl through the Purvciems district. "We believe this Kilometer will not only alleviate congestion but provide an essential space for reflective contemplation," announced Karlis Ziverts, an official spokesperson for the project. "Drivers will be required to park their cars at designated lots and walk contemplatively, or sit peacefully, while pondering existential questions such as the meaning of life, why we choose to suffer through morning traffic, or even simpler musings like where one’s socks disappear."

A recent government study revealed that during rush hours, Riga’s residents spend approximately 152 hours per year stuck in traffic. "That’s almost enough time to read War and Peace or learn the basics of Ancient Greek," lamented Ilze Poga, a cultural analyst and self-taught philosopher. "Instead of fuming behind the wheel, imagine using that time to unfold the meaning of nature, love, or even contemplate the true meaning behind Latvia’s national dish of grey peas with bacon."

As expected, this concept has attracted excitement and skepticism in equal measure. Local taxi driver and renowned critic of pavement philosophy, Jānis Balodis, expressed his enthusiastic skepticism: "I think it’s great! Except for the part where it doesn’t make any sense. How am I supposed to eat my second breakfast virzienā uz centru (towards the center)? Also, imagine the logistical nightmare of explaining this to tourists."

In response to such critiques, the Ministry plans to issue a comprehensive guide to Baltic contemplation practices and offer free guided tours of the Kilometer through VR headsets for those who wish to experience it without the inconvenience of leaving their home or vehicle.

Riga Mayor Mārtiņš Staķis is optimistic about the project. "We are putting ourselves on the map as the pioneers of urban mindfulness," he said. "Sure, we could plant more trees or build bigger roads, but other cities have tried that. Have they considered a one-kilometer oasis of thought?"

International attention has been swift, as culturally mindful Latvian cousins Estonia and Lithuania are observing carefully. Rumors are afloat that Vilnius might be considering a 'Māras Mile', while Tallinn is reportedly crafting plans for the 'Nõmmeyönne Yard', both catering to that unique Baltic blend of skepticism and idealism.

In conclusion, whether the Brīvības Kilometer will evolve into a traffic-alleviating utopia or become Riga's most ambitious and misunderstood project remains to be seen. It certainly promises to transform the mundane act of traveling into a poignant pilgrimage through Latvia's psyche, one stop-and-go moment at a time. Until then, Latvians are encouraged to keep their minds as open as the road promises to be free.